2012 SML Archive
Blogging, Content Curation and Online Presence Best Practices
Building long-term relationships is the paramount goal of customer-centric organizations like utilities. The most powerful methods of building relationships and impacting customer education and engagement are personal interaction, word of mouth, and testimonials. Blogs address these in a low-cost, simple, and direct way with substantial value to the utility organization while remaining interesting and informative for the broad base of constituents.
Why You Should Get Proactive on Twitter Now!
140 characters - that's all the space you get to answer a simple question: "What Are You Doing?" What began as a simple idea has spread like wildfire, as an estimated 250 million users - from celebrities to corporate brands - have expanded the idea to what they're thinking, what they're reading, what they find of interest and value. So how does this apply to your utility and why you need to get proactive on Twitter now?
Are You Really LinkedIn?
With an estimated 200 million professionals on LinkedIn, are you connecting with the right people for the right reasons? Are you able to translate relationship creation to relationship capitalization? Are you solving complex problems or extending your reach with various LinkedIn Applications? How are you adding value to every interaction? Are you being more productive or monetizing your relationships on LinkedIn?
Leveraging Facebook for Utilities
For many individuals, Facebook is providing a human element, in essence a “face,” to their online presence. Our pictures, activity updates, circle of friends, causes we care about, all are helping others get a more holistic view of not only what we do when we work, but who we really are – including that which we find interesting, how we like to play, and those who are around us! For many, it’s a platform to engage and influence, and to share stories or perspectives.
YouTube and the Power of Video
You know all about YouTube – more than 3 billion views each day, one of the top sites on the Internet and so on. Research tells us video is fast becoming the preferred communication method for a society overwrought with email, and that a growing portion of the population is using video to make buying decisions. How can you ignore this number of viewers as a potential market or a delivery medium of your utility services? Are you struggling to incorporate the viral effect of Internet video in your marketing efforts?
Social Media & Clean Water Utilities - Case Studies and Best Practices
Are you like many of your utility colleagues – knowing that social media could add value to your agency, but not quite sure where to begin or what to do with it? Social media represents both an opportunity and a challenge for public clean water utilities. It can easily appear to be both an invaluable tool to showcase the essential services you bring to your community – and a seemingly endless foray into the unknown.