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A Clear Commitment to America’s Waters
8
6
Web Seminars to Aid Utility Communications, Advocacy,
Long Term Relationships with Public
B
uilding long-term utility relationships is the paramount
goal of customer-centric organizations like utilities.
These days, the most powerful meth-
ods of building relationships and
impacting customer education and engage-
ment are personal interaction, word of mouth,
and testimonials. Social media offers unique
opportunities and substantial value to utilities
with their divers stakeholders.
NACWA will soon convene six exceptional high-
value seminars provided by Summer Conference
keynote speaker and author of
Return on Impact
,
David Nour and his colleague and social media
expert KiKi L’Italien. Issues and media covered
in the web seminars include:
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Blogging, Content Curation and
Online Presence Best Practices
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September 12, 2012
Learn how to best integrate blogging into your daily interac-
tions, engage your ratepayers, and increase your utilities’ visibil-
ity and credibility.
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Why You Should Get Proactive on Twitter Now!
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October 10, 2012
Join us for a look inside Twitter for Business and some best
practices to help you listen louder.
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Are You Really LinkedIn?
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November 7, 2012
Join your colleages on focusing on the practical and pragmatic
use of LinkedIn.
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Leveraging Facebook for Utilities
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December 12, 2012
Understand and leverage Facebook’s stron-
gest assets in building online relationships
and how creating traffic results in social
market leadership.
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YouTube and the Power of Video
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January 9, 2013
Join us as we discuss how to best integrate
internet video into your daily business, en-
gage your customers, and increase your mar-
ket awareness.
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Emerging Social Applications – Foursquare, Pinterest, and
Storify
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February 13, 2013
You’ll want to “check in” for our discussion on real world exam-
ples of organizations putting the apps to the test, and challenge
you to think differently than you have before about the way you
communicate.
All
Seminars
will take place from 2:00 - 3:00 PMEastern. Visit
NACWA’s
for more details on these invaluable Seminars.
Tony Parrott, NACWA Board Member and director, Metropolitan Sewer District of Greater Cincinnati, shared critical perspectives on Transforming Wet
Weather Challenges into Community Opportunities during the Association’s recent Summer Conference is Philadelphia. Parrott was part of a panel presenta-
tion showcasing innovation in utility management.